I had the absolute pleasure of putting my teacher and parent hat on for this project: copywriting for Colston’s School, Bristol. That’s the website, information packs and prospectus for upper and lower school. And what a joy it was, too.

Content writing skills

• customise language for multiple audiences (upper school, lower school and students)
• nurture a sense of warmth and compassion as well as tradition and high expectations
• upgrade printed copy to work as web content

Knowledge base

• UK education system
• children and teens’ minds
• what appeals to new parents
• pop psychology