Overview From headlines to editorial copy and press releases, web content to targeted instazines and season windows — yes, that was […]
Edit and proofread Engadget's (owned by AOL) daily newsletter -- the Morning After.
Overview The International Press Institute contacted me in 2010 to write about 20 press freedom heroes for their beautifully presented […]
Writing, editing and proofreading all comms for Red Bull's international audience
What People Say About Me
Alison Bethel McKenzie
International Press Institute
Social Guy & Public Speaker
Wings for Life CEO
Dentist at University of Nottingham
Hello, I'm Lucy
Teacher and wordsmith
I live in Bristol’s Harbourside, looking out across the water. From here, I edit, proofread, create and write for my family of clients. I’m very much in my happy place.
Under my belt, I have tucked an MA in professional writing from Falmouth University, a BA in English lit and lang (yes, fine, and American studies — it was the 90s) and a PGCE from the University of Nottingham, which lets me teach in secondary schools.
I’ve loaded my toolbox of tricks during five years teaching grammar, writing and editing at Salzburg University (2010 to 2015), a decade of teaching English as a foreign language (2003 to 2013) and 14 years of real-world commercial wordsmithing (since 2005) that has taken me into all kinds of industries.
I’ve done time in everything from construction to shoes, jewellery to travel, extreme sports to airlines, Lithuanian rock lyrics to curry-sauce packaging. And that’s on a quiet day.
- Developing my two-day write-your-website workshops
- Writing content for Wings for Life World Run — only a couple of months until the big day, May 5
- Breathing new life into voiceover copy for an airline commercial
- Preparing to moderate the Professional Writing Academy’s romance-writing course
- Creating content for my R&D companies, one in Bristol, one in Switzerland
- Writing a punctuation book for an American publisher (naming no names)
- High-volume subediting for online travel agencies
- Crafting copy for food packaging
- Getting my daily fix of editing for Engadget’s The Morning After
- Guiding a dentist in her article writing (yep, she made it into the British Dental Journal)
Latest Language Musings
There are five good reasons for using the passive, aside from those, using the active is by far the more preferable […]
Six positives if you count annoying any English teacher who’s told you to only write in the active voice. Writing […]
It would be fair to say there is more political awareness these days. On both sides of all fences, people […]
I’ve just read this rather entertaining piece in the Guardian about Comic Sans, the eternally hated font, and it got […]
In one of the writing courses, we’ve been dealing with email of complaint, a skill B2-level writers should be able […]
Recently I was asked why I write. For some reason it annoyed me! This is my slightly ranty response explaining […]